Lead Generation is the most crucial step in your IT marketing. In this article, you will learn that lead generation is the future of your company and the most important strategic activity you should be working on.
Be very careful delegating this task to anyone except possibly a spouse or business partner. Your clients aren't buying products from you. They're buying your service. They're buying your personality. They're buying your reputation. They're buying word of mouth. They're buying referrals. They're buying you.
IT Marketing: Your Personal Responsibility
Your personal service isn't something that can be commoditized and that you should think lightly about delegating. You need to increase your IT marketing by making the contacts in the community and getting the word out that your services are available. There's no easy way to shortcut it. If you're going to delegate anything, delegate some of the technical parts of handling those accounts to your staff.
The key thing to remember is being virtual IT means that you're the single point of contact. People have to get to know you. You're the owner. You're the personality. You don't want to be selling a commodity. You want to be selling you--you incorporated, your company incorporated as consulting services, network support services, virtual IT services, however you want to position it. But in order to do that, people have to get to know you personally and you're going to have the most continuity when it's you.
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